Emerging Trends that will shape Indian Real Estate in 2019

Posted on Posted in Marketing, Real Estate, Sales, Service

Overall, 2019 seems to be a great year for Indian real estate. Innovation, accelerated growth, affordable housing are only a few of the many key trends of this year. Let’s see what this year will bring us all!

Affordable housing in Indian real estate

According to website Livemint, affordable housing is the only segment where transactions have taken place in the last few years. We expect this trend to continue along 2019 as well. With the Pradhan Mantri Awas Yojana and a surge in the demand for affordable housing, the demand-supply ratio has gone for a toss. 2019 will witness the rise in supply of affordable housing units, with new developers and new locales emerging out across the country.

Quality projects

A steady demand for quality construction projects at strategic locations will continue to rise in 2019. With RERA bodies watching closely, quality projects and timely delivery will be of top priority for developers, large or small.

Virtual reality

Virtual Reality allows buyers to view and visualize a completed or under-construction property remotely. VR has been around for a short while but this year seems like a boom time for it. Through VR facilities, home buyers can also include their inputs in the construction phase. Thus, VR will help you construct tailor-made homes for your customers.

Strong digital presence

Along with traditional marketing tools, digital marketing strategies for real estate properties are on the rise. Make extensive use of social media platforms to reach out to a larger group of target audience. Use competent and effective digital marketing tools for your business.

Customer service in Indian real estate

It is important to take care of your home buyers not only during the purchase, but afterwards as well. Show your customers that you are concerned about their daily needs. Loyalie is a marketing platform that provides your home buyers with discounts from various luxury brands including restaurants, cafes, salon and spas and fitness centres in their locality.

Loyalty & engagement for home buyers

A major trend of this year will be customized loyalty programs and engagement programs for home buyers. These loyalty programs offer your home buyers a wide range of amazing discounts and deals from various PAN-India Brands. Once your residents have settled in, you can engage them in exciting events in their housing society. Events can include health camps or blood donation camps, cricket match viewing, concerts and more.

For more information on loyalty and referral programs, click here.

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