Why Engagement is the secret to Acquisition and Retention:

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Have you engaged you customers meaningfully?

Customer Engagement has only become an important factor of business in the last few years. One of the main reasons for this is the advent of digital technology and social media. In this digital age, it is very easy for consumers to be well connected to each other as well as businesses. It has also become imperative that businesses make an effort to engage their customers meaningfully through various digital media. The entire Customer Engagement Cycle must be taken into consideration.

Already have good customer satisfaction?

In earlier times, only customer satisfaction was important, as the only point of contact with a customer was during purchase. Nowadays however, digital media allows customers constantly stay in touch with brands and businesses. Merely ensuring customer satisfaction with a product or service is simply not enough engagement. The customer experience that a business must target now must be real-time and highly personalized to each consumer. Your communication needs to reach them just when they need it.

So what makes customer engagement meaningful?

It was famously said by Steve Jobs that a successful business must tell their customers what they want before they themselves have realized it, and this is particularly pertinent when it comes to customer engagement. When a customer is adequately and meaningfully engaged by a brand, they will be able to share in the identity of the brand, becoming a loyal customer and effective advocate.

Customers can be engaged through various means, through campaigns, e-mails, sms or push notifications etc. as it is very easy for anyone to be connected at all times through the internet and their phones. What is important is to make sure that the engagement is meaningful. Businesses must make sure that their engagement efforts do not come across as unwelcome, since that will not lead to actual communication. Spamming customers frequently with too much information or badly timed communication will completely fail to engage them any further. Moreover, it will actively further disengage them and possibly lead to a larger customer churn rate.

What’s the solution?

Loyalie’s AER platform is perfectly designed to optimize your customer engagement, which combines with exisiting acquisition and retention strategies to maximize your customer lifetime value. Excellent automated marketing services, customer data analytics and private customer feedback and  are some services we provide that combine together and deliver the best customer engagement solution.

  • Data collected by the data analytics and private feedback features of our platform is used by our automated marketing service to  to design a multi-faceted engagement process. This process includes perfectly timed notifications and campaigns through social media, e-mail, sms and push notifications through the App. Manually analyzing and maintaining your customer information database is time and resource consuming for any business. We make you turn your customers into loyal advocates who boost your acquisition and retention rates simultaneously.
  • With our customer information database and data analytics, a business can have the vital information necessary to understand their customers’ behavior and personality. Engagement processes that are meaningful and optimized to customers can be designed by our client businesses.
  • Our private feedback system allows our clients to receive feedback privately and directly from their customers. This helps them redress issues personally before customers go public with their grievances. This also helps a business to understand their customers better, helping them know what parts of their engagement process may require changes.

4 thoughts on “Why Engagement is the secret to Acquisition and Retention:

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