Loyalty in real estate sector is the face of innovation

Posted on Posted in Marketing, Real Estate, Sales, Service

Loyalty is the true form of innovation in Real Estate

Imagine a world where Google didn’t sell ads, Facebook didn’t monetize its data, Amazon didn’t optimize their search preferences for you? From a business perspective, it sounds incredibly ignorant, doesn’t it?

This is exactly what is happening today with Real Estate Developers in India. Loyalty today is the innovation that is needed to redefine and reinvent the distribution channels.

Real estate is an emotional sale. It is necessary to understand that the relationship between a developer and a home buyer goes beyond that of sharing a sale agreement. People invest most of their life savings into buying a house and put in a tremendous amount of effort into making it their home. There is the opportunity to curate one of the most vital events in a buyer’s life – and this is where loyalty programs play a major role.

A real estate loyalty program seeks to address the various needs and aspirations of a home buyer’s lifestyle. It provides the Developer with a platform to connect with its residents and build a relationship of trust. The Developer can opt to establish this association by undertaking various initiatives – be it providing home buyers with an array of perks and privileges or organizing a plethora of engagement activities for them.

Now the question that remains is why? Word of mouth marketing is the most powerful and time-tested marketing tool in any brand’s arsenal. The difference here though, is that this isn’t an article you can write or an ad you can purchase. Word of mouth marketing can only be developed when we truly engage home buyers and give them specific points to talk about regarding your brand. A solid referral program that is transparent in its approach is the ultimate tool to boost this organic sales channel.

Referrals can provide up to 30% of residential sales for a large company in markets like Mumbai and Pune, about 5-10% in New Delhi – NCR, 20% in Bangalore and up to as much as 70% in smaller towns where we’ve seen more deeply integrated communities.

Loyalty is the true form of innovation in Real Estate

Loyalie curates engagement programs for home buyers of some of the largest Real Estate Companies in India. We are RERA approved to run referral programs in multiple states in the country.

Our ConnectRE platform provides a Developer with a solution which helps them generate more leads and channelize sales. Being able to make referrals, enjoy a possession experience, avail discount coupons and get notified of upcoming events held in their own housing society are just some of the things that we organize through our App. A user-friendly App can act as the first option for any resident/home buyer to contact a developer, or check engagement activations or anything else.

We organize engagement events and activations for property residents of Developers. Events include health camps or blood donation camps, cricket match viewing, concerts and much more.

Our company has collaborated with a wide range of brands across India. We organize exclusive deals & discounts for the home buyers of our real estate clients. Loyalie also creates unique referral rewards to cater to specific projects.

A seamless loyalty experience provided through a comprehensive platform and a user-friendly App is a true mark of innovation in the Indian Real Estate market. Click here to increase your real estate sales.

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