Developers looking to sell luxury real estate should focus on attracting the right buyers. Every high-income group buyer will want to have something worth the money considering the prices. These are not just luxury items but rather investments for the buyers making it more important for the developer to paint the projects in a positive light enabling better deals for both parties.
Here are few ways in which you can get more prospective buyers for your luxury real estate projects.
Marketing can only work its magic when you know who you are marketing to. Also, it helps if you have the right psychological profiles of your high-end prospective clients. Knowing what aspect of real estate amenities makes them tick and how to reach out to them through the right medium is vital.
A luxury real estate developer should have a dominant internet presence with the right kind of highlight videos that compliments the projects in the best possible manner. You can have online virtual tours of your projects and amenities. Hiring professional photographers and videographers is a reasonable investment that will pay off.
Putting up the projects in the right luxury listing sites is also mandatory as buyers scout through different sites and will only focus on what catches their eye. Your brochures should also be of the high-end glossy variety selling not only the project but the neighbourhood and location as well.
High-income groups with high statuses will only tend to go for projects that fit or enhance their present lifestyle. Clear association with activities such as golf outings, wine and country clubs, resort outings etc will give your prospective buyer the confidence to invest in the projects as well as act as social proof of your brand. Having special goods such as imported or antique furniture or handpicked art pieces will help you get extra consideration.
Influencers may come from various backgrounds each having targeted reaches of a specific demographic. You should choose the one that fits your buyer profile. This sort of association guarantees your status, social proof as well as credibility.
For instance, many luxury real estate brands associate themselves with A list celebrities, sportsmen or movie stars. The best influencers are always the one that lands you more deals. This sort of investment might take months to show returns or may show immediate results because of social media.
Co-branding is always a win-win especially in terms of luxurious goods and things. Luxury brands already have an established market presence and loyal brand advocates. Associations with popular brands will increase marketing results exponentially.
Giving special tours or site visit access to buyers of particular brands will get the word of mouth marketing rolling in your favour. Prospective buyers will associate your brand to their favourite luxury commodity giving them an extra sense of gratification.