When dealing with customers of real estate, you must remember that creating value is the way to succeed. In fact, by creating value, you give a realistic view of your real estate property. Furthermore, put their needs ahead of your own. Add bonuses to the purchase, such as discounts and benefits. Loyalie is one such marketing platform which facilitates benefits and deals from luxury and mass-market brands from across the country for your home buyers.
By satisfying your customers, you create a sense of trust and dependence between your customers and yourself. When homebuyers trust you, they will be loyal to your company. As the saying goes, happy customers are loyal customers. Consequently, as satisfied home buyers, they will spread positive word of mouth about your real estate company.
After they move in, engage your homebuyers with exciting events in their housing society. In fact, as an advanced marketing platform, Loyalie organizes events on behalf of the real estate developers, for the latter’s residents. Furthermore, events can include health camps or blood donation camps, cricket match viewing, concerts and more. Also, this will build a strong relationship between you, the developer, and your residents. Thus, you will gain brand loyalty.
After the deal is closed, do not leave your customers in the dark. Stay in touch with them and update them of construction progress. Also, communicate market rates and the rising value of their real estate property at regular intervals. This will reassure them of their purchase decision. All in all, it will help you develop credibility and trust as a developer.
All of the above will help you generate referrals for your properties. Satisfied home buyers will spread the word about your company. And loyal customers will refer their friends and family to buy your properties. Trust and credibility will provide them solid ground for referring your projects. For better results, arrange for referral rewards for your home buyers. With incentives offered on referrals, more home buyers would be motivated to refer your projects to their friends and family.
For more information on efficient and cost-effective referral and loyalty programs, click here.